Cyber Rules Our Price £ 16.34	The founder of the billion-dollar customer service information firm, Siebel Systems, advises entrepreneurs and executives on how to increase their profits by doing business via the Internet and how to avoid common pitfalls.
Siebel 99 Developers Handbook	Siebel 99 Developer's Handbook Our Price: £46.22	This work provides practical advice about the Siebel system - a software package designed to help companies with customer service.
	Siebel Sales Starter Kit Our Price: £19.19	Siebel Sales is an enterprise application aimed at the market of sales professionals. It automates such tasks as boosting close ratios, shortening sales cycles and increasing the value of transactions. This starter kit gets the reader up and running in a hurry.
	The One to One Future: Building Relationships One Customer at a Time By Don Peppers, Martha Rogers, PhD .	The One to One Future/I revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers.
	The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 By Don Peppers, Martha Rogers, Robert Dorf .	Known as "one-to-one" marketing, this radically new competitive strategy was introduced by Don Peppers and Martha Rogers in their first two best-selling books, The One-to-One Future and Enterprise One-to-One. One-to-one marketing focuses a firm's competitive energies less on market share and more on share of customer, enabling a firm to increase customer loyalty and improve unit margins at the same time.
	Enterprise One to One: Tools for Competing in the Interactive Age By Don Peppers, Martha Rogers	The authors of The One to One Future/I show any company how to implement their celebrated marketing approach--selling more products by targeting fewer customers individually--in order to increase productivity and competitiveness.
	Data Mining Techniques: For Marketing, Sales, and Customer Support By Michael J. A. Berry, Gordon Linoff .	This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.
	Customer Relationship Management Jon Anton .	This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships.
	Building an Extranet: Connect Your Intranet With Vendors and Customers By Julie Bort and Bradley Felix .	Explains how to transform intranet technology by supplying private, product-oriented information to selected customers and vendors through an extranet.
	Data Mining Your WebSite Jesus Mena	A guide to data mining as a method for converting website data into intellectual capital. Covering topics such as one-to-one marketing, neural networks, machine learning and genetic algorithms, the work describes pattern-recognition technologies and their use in improving website effectiveness.
	One to One Manager: Real-World Lessons in Customer Relationship Management Don Peppers, Martha Rogers	In the fourth instalment of their popular "One to One" series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: The actual implementation of so-called customer relationship management principles in pioneering organisations like American Airlines, 1-800-FLOWERS, General Electric and even the Carrollton (Texas) Fire Department. "This is not a fad. This is the reality of today's competitive landscape", they write in The One to One Manager. "The 'one-to-one future' is no longer the future. It's happening now." Using some two dozen examples, Peppers and Rogers show how a bank created a concierge-like programme to connect with customers, how two clothing companies developed "mass customisation" techniques to cost-effectively meet consumer demands and how a software firm put on a "human face." The aggregate effectively demonstrates how some of today's more innovative enterprises are developing "individual relationships with individual customers", while offering practical advice for others who would like to do the same.
	Our Price  £ 31.99	This interactive workbook on Web marketing and project management provides information on the core skills needed to meet the demands of the Internet community. This text is part of a series which covers three skill areas: Web business management; content management; and technical management.
	Our Price £ 13.99	This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.